Samherji and ReelData Announce Expansion Agreement

ReelData, the Nova Scotia-based AI technology company confirmed this week that they have entered into a three-year agreement with Samherji fiskeldi ehf for software services to support improved feeding efficiency via their AI product, ReelAppetite.

After a commercial trial at Samherji’s land-based charr facility, Staður, the Icelandic firm decided last month to scale the technology to all three of their land-based sites in Iceland, including two Arctic charr facilities near Reykjavik and a third Atlantic salmon site located in the North of Iceland.

Managing Director for Samherji fiskeldi ehf, Jón Kjartan Jónsson, commented on the agreement, “Samherji are constantly looking for ways to improve fish performance and production results. We consider ReelData to be a significant part of the foundation on which we plan to build more efficient land-based salmon farming going forward, and we are excited to work with such a dedicated team at ReelData to leverage their expertise on AI and integrate that into our routines to become better farmers.”

The three-year deal is a milestone for ReelData having already secured contracts to supply ReelAppetite software to all units at the Norwegian land-based company, Salmon Evolution as well as all units at the Florida-based RAS facility, Atlantic Sapphire. Commercial Director for ReelData, Gareth Butterfield, had this to say about the deal “We’re very excited to be working more closely with Samherji on the back of a trial and a positive experience with ReelAppetite. Securing Samherji as a “flagship” customer in Iceland is a testament to the ReelAppetite product, the level of service offered by ReelData, and the entrepreneur spirit of Samherji as an early adopter of cutting-edge technology. ReelData are in the industry to build strong relationships with our customers and to work with them as valued partners, and Samherji have been just that.”

ReelData’s ReelAppetite system has demonstrated value in several commercial trials to date where customers benefit from increased SFR, decreased FCR, or a combination of the two to create feeding efficiencies and financial benefits to the customer. Sigurpáll Hjörvar Árnason, Technical Manager at Samherji fiskeldi ehf prompted the move towards AI feeding for Samherji and shared his experience of the product and ReelData, “We have conducted a pilot of ReelData’s ReelAppetite product for over a year at our facility in Staður, Reykjanes. The experience has been very positive, and our team has mastered the AI feeding system. The results demonstrated feeding optimization and an opportunity for improved farming techniques. The ReelData team provided exceptional support, demonstrating outstanding management and follow-up during the planning and implementation phase, as well as a high level of customer service throughout the operational phase.”

Samherji will use the three-year agreement for ReelAppetite to continue to refine feeding efficiency on all their sites and to support their plans of increased biomass in the existing facilities, as the company looks to break ground on a larger site that is planned to produce in excess of 40,000mt per annum.